
The festival introduces Ngoc Linh ginseng - regarded as Vietnam’s “national treasure” - alongside precious medicinal herbs connected with traditional medicine, wellness and tourism experiences, offering insight into local culture in a modern setting
read moreCelebrating the capital’s beverage industry and culinary heritage, the festival promotes Hanoi as a compelling gastronomic destination
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Recognised internationally for its scale and quality, ITE HCMC attracts high-level buyers and tourism enterprises from over 30 countries, serving as a gateway to Vietnam and the Mekong region. The 2026 edition marks its 20th anniversary
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